Full time
Hybrid - Miami, FL
7+ years
Marketing
About Postr
Postr is the brand-creator campaign platform built to remove every point of friction between brands and the creators they work with. From campaign setup and creator sourcing to deliverable tracking, automated payments, and real-time ROI dashboards — Postr handles the entire workflow in one place, so brands can focus on strategy and results instead of logistics.
We work with brands running Product, Service, and Brand awareness campaigns across every major social platform. Our guerrilla-style, location-aware matching connects brands to vetted creators with proven engagement — giving marketers the real-time intelligence to make smarter decisions on every campaign.
We are growing fast and building the team that will define our next chapter. This hire is one of the most important we will make.
The Opportunity
We are looking for a senior marketing leader to own and drive Postr's entire marketing function. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.
The title and compensation will be calibrated to your experience. Candidates who demonstrate VP-level strategic vision and cross-functional leadership will be considered for the VP of Marketing role. Candidates with strong hands-on execution paired with demonstrated strategic thinking will be considered at the Director of Marketing level. Both paths are legitimate and both matter enormously to us.
Role at a Glance
| Title | Director of Marketing –or– VP of Marketing (based on experience) |
|---|---|
| Reports To | Co-Founder / CEO |
| Type | Full-Time |
| Location | In-person collaboration (Wynwood< Miami) |
| Team Today | Individual contributor — help build the team! |
| Industry | Creator Economy / Influencer Marketing / SaaS Platform |
| Comp Range | Competitive base |
What You’ll Own
Brand Strategy & Positioning
• Define and own Postr's brand voice, visual identity, and market positioning across all channels and audiences
• Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators
• Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR
Demand Generation & Growth
• Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers
• Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline
• Develop go-to-market playbooks for new product features, market segments, and strategic partnerships
Content & Thought Leadership
• Create and own a content strategy that positions Postr as the authoritative voice in the brand-creator economy
• Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences
• Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets
Product Marketing
• Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption
• Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win
• Translate complex product capabilities — the Postr Index, guerrilla-style location mapping, real-time analytics — into clear, benefit-led messaging for buyers
Agency & Partner Marketing
• Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets
• Build co-marketing and partnership opportunities with adjacent platforms, tools, and industry associations
• Support outreach efforts with account-based marketing strategies for high-value agency and brand targets
Analytics & Reporting
• Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets
• Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not
• Continuously optimize based on data — allocating budget and attention toward the highest-performing channels and campaigns
Who You Are
You are a rare combination: a strategic thinker who can also roll up your sleeves and execute with precision. You have built marketing programs from scratch, owned brand and growth simultaneously, and understand what it takes to drive results without a large team behind you.
You are excited — not intimidated — by the scope of this role. You see a blank canvas as an advantage.
You Bring:
• 7–15+ years of marketing experience, including roles at high-growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies
• Demonstrated experience owning full-funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead
• Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement
• Proven track record building and executing go-to-market strategies that drove measurable pipeline, brand growth, or market share expansion
• Hands-on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management
• Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence
• Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level
• Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity
Nice to Have (not required):
• Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers
• Familiarity with two-sided marketplace dynamics — marketing to both supply (creators) and demand (brands) simultaneously
• Prior experience building a marketing org from 0 to 1 — defining headcount plans, writing job descriptions, and conducting first hires
• Relationships within the creator economy, influencer marketing, or AdTech ecosystems
• Experience with community-led growth, product-led growth, or partner-channel marketing
How We Will Evaluate Candidates
We recognize this is a wide role and that the right candidate may not check every box. We are more interested in intellectual curiosity, marketing intuition, and demonstrated results than in credentials or job titles. We will calibrate the role — title, scope, and compensation — around the candidate.
The Evaluation Process Will Assess:
• Strategic thinking: Can you develop a market positioning and GTM strategy from a blank page?
• Execution capability: Can you build the campaign, write the brief, set up the workflow, and analyze the results yourself?
• Domain expertise: How deeply do you understand the brand-creator ecosystem and the buyers Postr serves?
• Leadership trajectory: Even if you are not managing people now, do you have a clear point of view on how to build a world-class marketing team?
• Culture fit: Are you entrepreneurial, honest, hardworking and genuinely excited about what Postr is building?
Why Postr
• You will have a seat at the leadership table from day one — your voice will shape product, sales, and company strategy, not just marketing
• The creator economy is one of the fastest-growing segments in media — Postr sits at the center of it, with a platform that genuinely solves problems brands and creators face every day
• Competitive compensation package including base salary, performance incentives, and meaningful equity
• A lean, ambitious team that moves fast, values results, and believes in doing things the right way
How To Apply
Please submit your resume and a brief note — no more than a paragraph — describing a specific marketing initiative you led that you are most proud of and why. We are not looking for formality; we are looking for clarity of thought and genuine enthusiasm.
Applications can be submitted at postr.com/careers or directly to our recruiting team. Qualified candidates will be contacted within 5 business days.